The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Points - The most advanced directional sign on Earth
Agency: BREAKFAST / Brooklyn
Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Intellectual Property & Products / Physical Product
Backseat Driver
Agency: PARTY / Tokyo
Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms